How Podcasting Can Set Your Business Apart in a Crowded Market | 003

Podcasting is an untapped powerhouse for marketing your business. I want to go a little bit deeper on why podcasting is such a powerful platform to help you attract the right clients and for you to market your business in a day where people have opportunities to select any business. There's global reach in businesses now, and we can find the right business for us at the touch of our fingers. So the most important thing to help people recognize that you are the business they want to work with is around your brand, story, your personality, what it is that makes you unique, how you do your job better, what is the passion behind the work that you your brand story and your personality are very powerful assets, and they can drive meaningful connections for your business. They can foster loyalty of those customers that come to you, and they can differentiate you in a very crowded marketplace, if you authentically share your journey through a podcast, these longer form content platforms allow you to go into deeper detail, to share the emotion and the ideas that you've gained through your experience, to help engage your audience, showcase your expertise, and really it helps to humanize your brand in a way that resonates deeply With your listeners, we know that some of the most valuable commodities right now are time and attention. You'll see that across social media platforms, that time and attention is dwindling. People sit on a post on Facebook for less than 10 seconds. On Instagram, even shorter, the scroll is going past their eyes very rapidly, so getting somebody to stop on your content is an ask to distract them from what they're doing. Podcasting is more of an attraction tool. It's a unique platform, and it sees the highest length of time and attention amongst listeners. The average podcast is listened to for 20 minutes. That's a lot more than 10 seconds. On the other platforms, this additional amount of time and attention, it allows you to engage your audience in a more intimate and personal way, utilizing storytelling and conversation, you connect on a deeper level, and you build a loyal community around your brand, because, as you know, in a crowded marketplace, recommendations, referrals from trusted sources have a lot of power and really support The decision making skills of consumers and your potential client.

Your business is established around your unique skills or your unique perspective or your unique offer, and as a business owner, you have valuable knowledge and expertise that's worthy of sharing with an audience. A podcast provides a platform to showcase that expertise, to share your insights, and you can position yourself as a thought leader in your field. A brand is so much more than an image, color swaps, taglines, sounds these days, with the influx of AI content across all platforms, your brand's personality is so important. Podcasting is a platform that humanizes your brand. It puts a voice to your business. Not only do listeners get to hear the passion and the personality behind your brand, but that helps make your business more relatable and your services more authentic, and when you follow some of the advice and strategies that we practice and breach here at amplifyou, Your Podcast not only attracts new clients, but allows you to expand your reach to new channels beyond traditional marketing. There are over a million podcast listeners worldwide, and they might not even be your clients. Your clients may be the individuals you interview on your show. There are so many strategies that we can help with, so that you can utilize this platform to grow your network, to meet new connections and create a brand that people trust and have a portfolio of some of your best advice, so people recognize that you are an expert and you do know what you're doing. So if you're not podcasting already, why wait? When Is now the right time to start? Let's start broadcasting your business through this powerful medium of podcasting so that we can let your unique story shine.