Author: Braden Ricketts

If you’re relying on great content alone to grow your podcast, you’re missing a huge opportunity. Content builds credibility—but connection builds community. And one of the best ways to deepen that connection, especially with casual listeners, is by offering a solid, irresistible lead magnet. Not just any dusty old PDF from three years ago, though. I’m talking […]

You already know the power of podcasting — it builds trust, opens doors, and turns listeners into clients. But what if one of your biggest growth levers isn’t your own show at all? Getting yourself onto other podcasts as a guest is one of the most effective ways to grow your audience, expand your reach, […]

If you’ve ever asked yourself, “Should I start a podcast or write blog posts or maybe film YouTube videos?”, you’re not alone. This is one of the most common questions we hear from coaches, consultants, and service-based entrepreneurs. And it makes sense. There are so many options to build your brand these days, it can […]

So you’ve got a YouTube channel. You’re showing up on Instagram, hosting webinars, and maybe even sending out regular emails. You’re already doing all the things—so why on earth would you add a podcast to your plate? Totally fair question. But here’s the thing: a podcast doesn’t just check another content box. It reaches your […]

We’ve all been there. You’re staring at your podcast planning doc, trying to come up with your next brilliant episode idea… and nothing’s happening. No spark. No lightbulb moment. Just that little voice in your head whispering, “Maybe I’ll just skip this week…” But here’s the thing: you don’t need to be “inspired” to be […]