Behind The Mic: A Few Things To Consider Before You Start A Podcast With Michelle Abraham

Most of our experts and authors it's funny enough they actually almost none of our shows have any ads or sponsorships for them. And there's a reason for that is our belief is that if you have your own products and services, it's better to put your own ad in there for your own program your own service than it is to go there after sponsorship sponsorships for your podcasts. That's just our that's just our opinion doesn't have to be what you do either. But that's just something that we have found with our podcasters that we work with. Another thing you want to consider is like, how are you going to be the host on your show? Are you going to be the host that interviews other people? Or are you going to be the host that is delivering the content and teaching the material that you're going to have? Or you could have a co host? Are there going to be two of you? Or are you going to have a panel where there's several of you. There's all sorts of different ways of doing that. What we have found, though, there's a couple of things I want to I want to give you some tips here. What we found is that if your goal in podcasting is to be the expert, and to get more visibility for your message, then interviewing people constantly is not the right fit for you. What I would say is that you can interview people a few times, but make sure you have your own content, as your own solo shows that you can also deliver. In the meantime, hope that makes sense. What we found is that over time, if you don't, you're always interviewing people, you don't have that chance as the expert to to share your knowledge. Without it without interrupting your guests or without raising your guests up on that pedestal when they're there. You know, or it's just just makes a little bit more awkward occurred, interviews if you are wanting to be the expert, but are always having guests on. So give yourself that time do those solo shows that are just for you to share your knowledge and your expertise. So who is your listener? Another thing you need to consider? Who is it that you want to be listening to you. And so if you can think of your listener, when you're speaking in your podcast, it's a great idea if you can speak directly to that person. So instead of Hey, everyone, Hey, guys, how are you all doing today? Doesn't sound very special when I'm listening to that in my ears. But if you're saying hi, how are you today, I want you to know something, here's here's what we're going to talk about today, I feel like you're talking to me. And that is going to make me want to listen more. Because I feel like we're having an intimate conversation. And you have to think about it literally your your, your listeners are listening in their ears, which is you're in their head is pretty sacred space to be in. So you want to hold that at the highest regard. So you want to make sure you have good sound, good quality, you're speaking clearly, and you're speaking to them, make them feel special, then you're really going to grow that like no interest factor from your listeners, make sure you're you give your listeners a chance to take the next step with you in your podcast. So if I'm listening into your show, I feel like I know you so well. The next thing I want to do is join in a conversation with you. So give them that opportunity are you going to have a you know, have a once a week kind of thing over on clubhouse where people can come and interact with you are you going to send them to an opt in where they can join your Facebook group. Or you can send them to a PDF or a video or training where they get to know you better, and then maybe work with you. So think about how you want to move your listeners from being a listener, getting to know you and loving you on the podcast, to then having a two way conversation with you. Something that you really want to consider before you get started. There's quite a bit of strategy when it comes to podcasting. I think a lot of people will, especially those that are coming to relaunch their show right now. There was a lot of strategy that was not thought about before they went ahead and did the podcasts, you know, they wanted to do a podcast, they knew they want to talk about this topic, and they just went ahead and started it. But you have to really think about some things before, before you get started a couple of things is how often are you going to publish? It looks really great when you're gung ho and you want to do five days a week episode, but it doesn't look so good. From that five day a week episode to two months later is now once a week episode, right? So you want to consider the frequency of your episode and keep consistent with it. You don't want to look like you're inconsistent with your content. And it's okay to publish tons of episodes right at the beginning and then a little bit slower after but whatever it is, just let your audience know what you're doing so that you keep consistent and they're not they're waiting every day for a new episode. You know, let them know that you're moving to a two day a week schedule. Whatever your frequency is, make sure that you can keep consistent with it. Keep committed to that long term goal of having a podcast it's not it's not it's not worth all the effort to set up a podcast and get going to then close it down two months later. So keep that in mind as you are thinking about starting your podcast right now.

We want to also think about keywords. What are some keywords for your topic? What is your, you know, what, what are some things that you can say or talk about in a podcast. I love to see podcasts that start off with a little trailer, a five minute five to 10 minute trailer, that's a little bit more about posts about their story about what they people can expect, like you would see a trailer in a movie. And then the next episode, I love to see like a little bit more deeper dive into the host story. And then they're kind of like their hero's journey. And then I'd love to see the next episode be something about them training on something that they do that they're the expert on. So what is it that they can talk about. So if you think of a webinar, and you break down a webinar into those bits, where it's like the introduction, the hero story, sometimes the five of the three mistakes and then the five, the five keys of solving that problem to get your listener to where they are right now to where you are or where you go, what is it you solve in your business for them, to take them through that journey. In the first five episodes, I find that it's been really successful for our experts who have started to do that. It's kinda like doing a webinar. But over the course of the first five episodes seems to kind of set the stage really well. And then you can bring in guests, and then you can bring in other people, but it gives the audience a chance to get to know you really well right from the beginning. Another great thing that we like to think about is your title. Is your title, literal. And can people understand what the title the name of your show means. So I host a podcast for a company called blissful parenting. Think it's pretty obvious what we talked about on that podcast, and make your parenting experiences a little bit more blissful by how we interview lots of parenting coaches. So like the profitable photographer, that's a pretty literal podcast, right? You know the name of the podcast, you know what they're going to talk about on there. So try to be clear on the podcast name as to what you are going to be talking about in so people can get the idea, the more fancy and ambiguous and kind of spelled weird names don't do very well, believe me, I have a podcast called amplify you that is spelled weird. And it's hard to find.

It's not that deep take that advice is something that I learned the hard way with my own podcast. So those are some great things to consider when you're doing a podcast. At amplify you, we also have a special ingredient secret ingredient recipe for a podcast that makes a really great show and that you can be proud of and that you can launch pretty successfully. So that secret recipe I'm going to give you right now. So one is you need to have a show that is a movement worthy, okay, so you need to have something that people can feel great about jumping on board, like a mission or a message. So something that you feel passionate about, you want people to get on board with you. So that's number one, create a movement. Number two, is create a community around your connection and community. Okay, so connection and community is really important for people to feel a sense of belonging. So get them involved as fast as you can into a community with you, whether that's you're meeting them over on clubhouse, or you're meeting them on Facebook, you're having a two way conversation, you're inviting them into your Facebook group, not to mention when you invite them in your Facebook group, ask for their email addresses. So that you can also then, you know, ask those questions when they come into the Facebook group one, what's your email address to have you gotten our free gift? Three? What are you struggling with right now? And if I could wave a magic wand and take care of something, what is that? Guess what? That's amazing content for your podcast. So connection, and connection and community is number two, number one was creating a movement number. And number three, is thinking about your podcasts is the relationship, the best relationship building tool out there? So are there people in your industry in your space in your ear that you want to get to know but you don't have a reason to reach out to them? Use your podcast, leverage your podcast to build those relationships. I can't tell you how many doors my podcast is open for me like being able to reach out and offer this is cool too. You get to lead with service are you leading by inviting someone onto your show? That is an act of service, you're doing something for them that will elevate them and you're going to share their message with your audience. So oftentimes the Law of Reciprocity kicks in there right so you do that really nice thing for them. Maybe they might introduce you to someone they might invite you to come on their summit the you know, it's a relationship In this the before and after the recording conversations that really move the needle on people's businesses. So I've often found joint venture partners here, collaboration partners, clients, I've been hired right off the back of being interviewed by someone. There are in both ways by also having someone on my show. So that's a really great way if you can think of your podcasts as a way to build relationships. So you've got create movement, create momentum, connection, and community. And number three is relationships, those three things that we think at amplify, you create a really great podcast, they also set you apart from other people. And they allow you to lead with service and deliver tons of value, and have a podcast that you're proud of, that also connects to your business, and also allows you to randomly generate revenue. And also build a community from and this is what we're all about over here. So we want to create impact, make a difference out there. And remember, you have those listeners attention, when in a world where our time and attention are our most valuable assets. There's no better place right now than podcasting, to have the attention of your audience. So make sure you do some things that are really valuable. Give tons of value. And make sure that you are holding that space that that that intimate, that intimate space in their head with their earbuds in there, hold that at the highest regard and make the most out of it. And yeah, just have fun. All of our clients say podcasting is the most fun thing they do in their business and myself included. I could podcast all day long and be happy. That's the only thing I had to do. Because it's so much fun. So those are some things to consider when thinking about starting a podcast. I hope that was helpful. The ever need any help or any suggestions or just want to reach out it's Michelle at amplify you.ca and p li FY o u.ca. So once again, you can find us at amplify you network.com All right, thanks, guys. Have a great day.