Whether you’re completely new to Facebook media buying for your hotel or you’re experienced, it’s important to know what you’re doing, why it’s working (or not working), and what you can do better to improve your results. The first thing you should know about Facebook media buying is just how big your potential results are. With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide! This means that you have an audience of almost 3 billion people to target. Not only are more people online now more than ever before, they’re also spending more time online. Facebook users spend an average of 58.5 minutes on Facebook every day (with many people spending a lot more than this). Although you can use and share onto Facebook for free, by paying for ads, you’ll be able to reach more users who are actually potential customers. You can target your ads to specific users based on location, age, gender, interests, and so much more. Because hotels are brick and mortar businesses that have targeted customers worldwide, it’s important to use a marketing strategy that fits this. You want to be able to reach people from all over the world but also people that will be traveling to your destinations. With Facebook marketing and advertising, you can select audiences that are broad and narrow. This allows you to create new micro-audiences based on specific demographics and interests but also create broader audiences to retarget users who were previously interested in your ad even if they aren’t part of the same demographic. Facebook’s ability to offer experimental advertising is one of the best ways to learn more about your audience while staying within budget. Facebook advertising is one of the highest ROI marketing channels because of the power it gives you to target your ideal customer. With the right set up, Facebook helps your hotel generate more business to your website directly if you choose. Another benefit of Facebook advertising is the ability to create a centralized place for reviews, messages, advertising, and outreach. Even if someone doesn’t book a night at your hotel right away, they can still ‘like’ your page so they can easily come back to it. This is a huge advantage compared to other forms of marketing and advertising elsewhere. You can also link your ads to Instagram as well so that you’re marketing in two different places at the same time, reaching different audiences and retargeting those who are on Facebook too. 86 percent of US marketers are using Facebook for advertising already so why aren’t you? If you’re ready to start marketing your hotel on Facebook, get in contact with us today. Our team of advertising professionals have been responsible for driving over 80 million dollars in revenue in the past 18 months.
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