Your eCommerce website and products are live but you’re not seeing any traffic. No traffic also means no leads which in return means you’re not making sales! If you’re wondering how you can get more customers to visit your website, you’ve come to the right place.
Check out these three tops tips to getting more people to shop on your website!
Our first tip to gaining more website leads is through Facebook ads and Facebook posts! Did you know that 75% of consumers turn to Facebook before making a purchase? If you haven’t read our other blog post about why Facebook media buying is the right choice for advertising right now, you can learn more here. One important thing we note there is that Facebook advertising is one of the highest ROI marketing channels because of the power it gives you to target your ideal customer. With the right set up, Facebook helps your business generate more leads directly to your website. Although the article is directed towards hotels, Facebook ads can help any business directly target their ideal market. You can integrate a Facebook shop directly to your Facebook page so customers can browse your products without having to leave Facebook.
Take advantage of Instagram’s many features including a free business profile, an Instagram shop setup, Instagram stories, and direct messaging. Did you know that one third (1/3) of the most viewed Instagram Stories are from businesses? Once you have more than 10k followers, you can even add a “Swipe Up” feature to your stories so that people can shop specific items that you show in your stories. Most importantly? Don’t forget to make sure your Instagram bio is optimized for your business. You should add a link to your store, other contact info, the name of your shop, and anything else that may be important or relevant for potential customers.
Boost your SEO! Your potential customers are already searching Google for products like yours anyway so why not give them the opportunity to be your customer? There are several ways that you can boost your SEO including blogging, using SEO techniques like keywords, and making sure that your site is running quickly and efficiently. All of these “added together” helps boost your website in a Google search and therefore encourages more targeted traffic to your website.
If you’re looking for a professional team to help you transform your business in the next 60 days by offering solutions to turn advertising into profit, you can book a FREE 30-minute strategy call with us today.