Amazon.com, Inc., owned by Jeff Bezos, is an American multinational technology company based in Seattle, Washington. Amazon focuses on ecommerce, cloud computing, digital streaming, and artificial intelligence and is an incredibly powerful selling platform for other ecommerce businesses. So you have a product and now you want to sell it on Amazon? Well, you’re in luck because almost anyone can list products for sale on Amazon. However, there’s a lot to consider when deciding if you should sell your products! First, let’s go through a checklist to determine if your product is the right fit. You’ll see more success on Amazon if your product has: High market value Low purchasing price High-profit margins High demand Low competition from other sellers Good reviews Cheap shipping rates Does this sound like the product(s) you’re selling? Perfect! Now that you know you have the right product to sell, why should you sell it on Amazon? The first and probably most important reason you should consider selling on Amazon is because of Amazon’s large customer reach and growing popularity. The number of potential customers you can reach through Amazon.com is more than triple the number of potential customers elsewhere. Because of Amazon’s popularity and success, they have a strong reputation in the ecommerce world. When choosing which platform to sell on, you have to consider the platform’s reputation. Another reason you should be selling on Amazon is because of their program Amazon Prime. This can increase your revenues and customer base by encouraging customers to spend more money by offering incentives, such as giving customers free two-day shipping on a tons of products with no minimum order. 2,000 U.S. Amazon.com customers were surveyed by RBC. They found that the average Amazon Prime customer spent $538 a year on Amazon’s site compared to the $320 a non-prime customer spends per year. In addition to taking advantage of all of the benefits above, you will also be happy to learn that Amazon doesn’t charge listing fees! In fact, you won’t be charged until you actually sell something. This is great to give everyone a chance to sell their product. It is a lot more work for the average person to get a product into big retail stores such as Walmart without spending a lot of money but with Amazon, anybody can list a product. With a highly regarded reputation, Amazon has built trust with its customers and sellers. Amazon.com is one of the most trusted brands in the world making it an easy decision to sell on Amazon. We believe that selling on Amazon is worth it!
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